“We’ve got a great product and the people who use it love it. We’ve got a very high referral rate. However, we’re still struggling with converting them. What do we do?”
Sound familiar? Here’s an opportunity to use one of our favourite hacks, which we call ‘Try and Buy’. Baskin Robbins is famous for this. They give out pink spoons you can use to taste their flavours.
Description vs. Experimental
The principle employed here states that if you’ve spent time building an amazing product then you shouldn’t just tell potential customers about it but let them experience it. Show it to them. Take a small section of your product and let your potential customer test it/try it. That would be our recommendation.