Want to Scale-up? - SUBTRACT!
Always look for tasks that you can subtract or hand over because time, as we know it, is a LIMITED RESOURCE. Even if you think you're the...
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Akshay Cherian
Oct 17, 20182 min read
3 ways to increase your conversion from it’s current status.
Here are the 3 tactics we are sharing with you, that you can test in your business right away. Firstly – Risk reversal Any time two...
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Akshay Cherian
Oct 10, 20182 min read
Recruitment Hack – Why concierge recruitment is the way forward.
We've spoken about hiring being an HR issue when it is actually a marketing issue. In this article, we shall discuss ‘Concierge...
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Akshay Cherian
Aug 29, 20181 min read
The Difference Between Marketing and Sales
Those among First generation entrepreneurs who are starting up are in a stage of confusion between marketing and sales The goal of...
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Akshay Cherian
Aug 29, 20181 min read
The Difference between Selling And Serving
Entrepreneurs generally think of selling as convincing the customer to agree with you or your product or service. A simple shift in...
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Akshay Cherian
Aug 7, 20181 min read
Increase value, so that you can increase price of your product/service
What do you do when customers complain that your prices are too high? The issue being discussed in this article is one which arose when...
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Akshay Cherian
Aug 7, 20181 min read
The Simplest Hack To Increase Conversions
“We’ve got a great product and the people who use it love it. We’ve got a very high referral rate. However, we’re still struggling with...
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Akshay Cherian
Aug 7, 20181 min read
Stop Increasing Your Marketing Budget! Start...
"We have a big dream and our products are good, but we really need to up our marketing and our marketing budget is small." The key idea...
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Akshay Cherian
Aug 7, 20181 min read
Branding for Startups and Small businesses
We are fans of branding, but not the way the big companies do it. The goal of branding is not to be the best at what you do but to be...
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Akshay Cherian
Aug 7, 20181 min read
Is Branding Relevant for Start-ups?
“Branding for small businesses huh? That’s just for big companies that have money to spend. It’s not for startups and SMEs.” We beg to...
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